Google expands ads in AI Mode to international markets as Search ad growth slows to 12% in Q3
Google announced on Alphabet's Q3 earnings call that ads in its AI-powered Search experiences (AI Overviews and AI Mode) will expand to international markets, alongside multi-turn ads in the U.S. Alphabet reported $127.6 billion in revenue (+25% YoY), but Search revenue growth slowed to 12%, down from 17% in Q2 and 19% in Q1, and shares fell 8%. Business chief Philipp Schindler said click-through rates for sponsored product listings in AI Mode are comparable to organic listings. CEO Sundar Pichai said Search queries grew at their fastest YoY rate in five years and that AI Mode queries are three times longer than traditional searches. The article is business news with no security incident, vulnerability or threat activity.
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Google expands ads in AI Mode to international markets as Search ad growth slows to 12% in Q3
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Google announced on Alphabet's Q3 earnings call that ads in its AI-powered Search experiences (AI Overviews and AI Mode) will expand to international markets, alongside multi-turn ads in the U.S. Alphabet reported $127.6 billion in revenue (+25% YoY), but Search revenue growth slowed to 12%, down from 17% in Q2 and 19% in Q1, and shares fell 8%. Business chief Philipp Schindler said click-through rates for sponsored product listings in AI Mode are comparable to organic listings. CEO Sundar Pichai said Search queries grew at their fastest YoY rate in five years and that AI Mode queries are three times longer than traditional searches. The article is business news with no security incident, vulnerability or threat activity.