Thales-sponsored IDC commentary on unified software entitlement and AI portfolio monetization
A sponsored commentary piece published on securityaffairs.com and authored by Manoj Tharakan, Director of Product Management, CDI, at Thales, argues that software vendors lose revenue when licensing, entitlement and usage data are fragmented across product lines. It cites IDC research commissioned by Thales, including that only 25% of vendors have centralized usage data, that 55% of vendors expect a 6-10% revenue uplift from enhanced monetization and 29% expect more than 10%, and that 45% of buyers struggle to reconcile purchased licenses with actual usage. The article promotes a shared entitlement catalog, pooled consumption credits and Thales Central Migrate as a way to bundle products and accelerate cross-selling after M&A. It contains no vulnerability, threat actor, malware, incident or indicator of compromise. The item is vendor marketing and business commentary with no operational security impact for defenders.
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Thales-sponsored IDC commentary on unified software entitlement and AI portfolio monetization
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A sponsored commentary piece published on securityaffairs.com and authored by Manoj Tharakan, Director of Product Management, CDI, at Thales, argues that software vendors lose revenue when licensing, entitlement and usage data are fragmented across product lines. It cites IDC research commissioned by Thales, including that only 25% of vendors have centralized usage data, that 55% of vendors expect a 6-10% revenue uplift from enhanced monetization and 29% expect more than 10%, and that 45% of buyers struggle to reconcile purchased licenses with actual usage. The article promotes a shared entitlement catalog, pooled consumption credits and Thales Central Migrate as a way to bundle products and accelerate cross-selling after M&A. It contains no vulnerability, threat actor, malware, incident or indicator of compromise. The item is vendor marketing and business commentary with no operational security impact for defenders.