Ford launches 'privacy promise' and customer vehicle data transparency site ahead of connected EV platform
Ford unveiled a "privacy promise" on Monday, an explicit commitment to keep customer vehicle data safe, give owners control over what they share, and not use it for targeted advertising. The company also launched a website explaining what data it collects, why, and how customers can opt in or out. The move comes ahead of new connected vehicles on its upcoming "universal electric vehicle" platform and follows regulatory pressure on the industry: General Motors was penalized by the FTC for selling driver data and agreed to a $220 million settlement with 36 states last week. This is a policy and privacy announcement rather than a security incident.
Detalhes técnicos
- Ford's chief privacy officer Kristin Jones said Ford does not share driving behavior data with data brokers.
- Turning off "connected services" disables features such as real-time navigation and built-in roadside assistance.
- Vehicle health data is used for maintenance alerts and to "support research and development for future technologies".
- Polling cited in the article found only 14% of U.S. customers fully understand what data their vehicle collects.
Linha do tempo
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Ford launches 'privacy promise' and customer vehicle data transparency site ahead of connected EV platform
ler a análise desta fonte ocultar
Ford unveiled a "privacy promise" on Monday, an explicit commitment to keep customer vehicle data safe, give owners control over what they share, and not use it for targeted advertising. The company also launched a website explaining what data it collects, why, and how customers can opt in or out. The move comes ahead of new connected vehicles on its upcoming "universal electric vehicle" platform and follows regulatory pressure on the industry: General Motors was penalized by the FTC for selling driver data and agreed to a $220 million settlement with 36 states last week. This is a policy and privacy announcement rather than a security incident.
Technical Details
- Ford's chief privacy officer Kristin Jones said Ford does not share driving behavior data with data brokers.
- Turning off "connected services" disables features such as real-time navigation and built-in roadside assistance.
- Vehicle health data is used for maintenance alerts and to "support research and development for future technologies".
- Polling cited in the article found only 14% of U.S. customers fully understand what data their vehicle collects.