European cybersecurity buyers increasingly favor EU vendors citing digital sovereignty, compliance with NIS2 and DORA directives
European cybersecurity product sales from EU-headquartered vendors in EMEA rose 35% over two years through Q3 2026, outpacing 8% growth by US vendors, reflecting growing buyer preference for local suppliers. This shift is driven by heightened digital sovereignty concerns and regulatory compliance with the EU's NIS2 Directive and Digital Operational Resilience Act (DORA), which demand stronger security and operational resilience. EU vendors dominate security awareness training, vulnerability management, and SIEM/log management, while US firms retain leadership in identity/access management and cloud security. The trend reflects organizational concerns over encryption key control, data access, and storage location. However, UK public sector procurement still largely favors non-British suppliers. Additionally, skepticism surrounds "sovereign AI" claims, with many providers lacking transparency or comprehensive sovereignty features, while US-based AI vendors offer better service transparency according to Omdia. These market dynamics illustrate a strategic pivot toward EU-centric cybersecurity solutions influenced by geopolitical trust issues and regulatory frameworks.
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European cybersecurity buyers increasingly favor EU vendors citing digital sovereignty, compliance with NIS2 and DORA directives
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European cybersecurity product sales from EU-headquartered vendors in EMEA rose 35% over two years through Q3 2026, outpacing 8% growth by US vendors, reflecting growing buyer preference for local suppliers. This shift is driven by heightened digital sovereignty concerns and regulatory compliance with the EU's NIS2 Directive and Digital Operational Resilience Act (DORA), which demand stronger security and operational resilience. EU vendors dominate security awareness training, vulnerability management, and SIEM/log management, while US firms retain leadership in identity/access management and cloud security. The trend reflects organizational concerns over encryption key control, data access, and storage location. However, UK public sector procurement still largely favors non-British suppliers. Additionally, skepticism surrounds "sovereign AI" claims, with many providers lacking transparency or comprehensive sovereignty features, while US-based AI vendors offer better service transparency according to Omdia. These market dynamics illustrate a strategic pivot toward EU-centric cybersecurity solutions influenced by geopolitical trust issues and regulatory frameworks.