Hinge tests a cheaper subscription tier as Match Group faces dating-app subscription fatigue
Hinge, owned by Match Group, is testing a lower-priced subscription tier with extra filters and custom location boundaries, according to the company's Q3 2026 earnings call. The tier targets women and price-sensitive users. CFO Steve Bailey said Hinge's revenue per payer is almost twice Tinder's, at around $30, while its payer penetration is only slightly more than half. Hinge reported $221 million in direct revenue and 2.3 million paying users, up 23% year over year. Tinder earned $480 million, down 2%, with 8.9 million payers, down 4%. This is business and product news with no security incident, vulnerability or threat activity described.
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Hinge tests a cheaper subscription tier as Match Group faces dating-app subscription fatigue
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Hinge, owned by Match Group, is testing a lower-priced subscription tier with extra filters and custom location boundaries, according to the company's Q3 2026 earnings call. The tier targets women and price-sensitive users. CFO Steve Bailey said Hinge's revenue per payer is almost twice Tinder's, at around $30, while its payer penetration is only slightly more than half. Hinge reported $221 million in direct revenue and 2.3 million paying users, up 23% year over year. Tinder earned $480 million, down 2%, with 8.9 million payers, down 4%. This is business and product news with no security incident, vulnerability or threat activity described.