Roku discontinues smart home products to focus exclusively on streaming services
Roku has announced it will cease manufacturing and selling smart home devices such as cameras, smart plugs, and smart lights, choosing instead to concentrate on its core streaming platform and related hardware. The company will continue to provide support and services for existing smart home products but will phase out new sales as inventory runs out. This strategic shift follows Roku's initial smart home expansion in 2022 and reinforced by Roku’s financial filings highlighting that smart home products did not contribute significantly to streaming revenue or hours. The move reflects a broader industry impact of rising hardware costs and Roku's focus on streaming under new Fox ownership.
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Roku discontinues smart home products to focus exclusively on streaming services
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Roku has announced it will cease manufacturing and selling smart home devices such as cameras, smart plugs, and smart lights, choosing instead to concentrate on its core streaming platform and related hardware. The company will continue to provide support and services for existing smart home products but will phase out new sales as inventory runs out. This strategic shift follows Roku's initial smart home expansion in 2022 and reinforced by Roku’s financial filings highlighting that smart home products did not contribute significantly to streaming revenue or hours. The move reflects a broader industry impact of rising hardware costs and Roku's focus on streaming under new Fox ownership.