Meta's Muse AI app reaches 10M U.S. downloads in 40 days, per Sensor Tower (no security incident)
Meta's AI companion app Muse has reached 10.9 million downloads since its September debut, 10.2 million of them in the United States, according to Sensor Tower. Only 11 other apps have reached 10 million U.S. downloads within 40 days of launch. The most recent was Threads in July 2023, and most of the others were mobile games. Muse is available only in the U.S. and Canada. It shows better retention than rival AI apps (30% at 7 days and 23% at 14 days, versus averages of 19% and 16%), and it reached 2.5 million daily active users on October 16. Meta is backing the launch with heavy advertising: 39% of its October ad spend, up from 23% in September. The article is business and product news and reports no vulnerability, threat actor or security incident.
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Meta's Muse AI app reaches 10M U.S. downloads in 40 days, per Sensor Tower (no security incident)
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Meta's AI companion app Muse has reached 10.9 million downloads since its September debut, 10.2 million of them in the United States, according to Sensor Tower. Only 11 other apps have reached 10 million U.S. downloads within 40 days of launch. The most recent was Threads in July 2023, and most of the others were mobile games. Muse is available only in the U.S. and Canada. It shows better retention than rival AI apps (30% at 7 days and 23% at 14 days, versus averages of 19% and 16%), and it reached 2.5 million daily active users on October 16. Meta is backing the launch with heavy advertising: 39% of its October ad spend, up from 23% in September. The article is business and product news and reports no vulnerability, threat actor or security incident.