Spotify launches paid podcast memberships in 34 markets, with creators keeping 90% of revenue
Spotify launched paid podcast memberships on Tuesday, letting creators monetize their biggest fans beyond paywalled bonus episodes. Creators choose the perks, such as bonus audio or video, fewer ads or early access. The feature was previewed at Spotify's Investor Day in May and is rolling out to 34 markets, including the U.S. The launch is product and business news with no security or threat content.
Technical Details
- Creators keep 90% of membership revenue and can offer multiple tiers and price points.
- Eligible shows must be hosted on Spotify for Creators or Megaphone, with at least 100 consumption hours, 100 listeners or viewers, and three published episodes.
- Memberships are purchased on the web, not through in-app purchases.
- Launch shows include "The Adam Friedland Show", "Making Sense with Sam Harris", "Shawn Ryan Show", "The Sculpt Society", "Two Hot Takes" and 12 shows from YMH Studios.
- Membership badges and welcome clips are planned for later.
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Spotify launches paid podcast memberships in 34 markets, with creators keeping 90% of revenue
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Spotify launched paid podcast memberships on Tuesday, letting creators monetize their biggest fans beyond paywalled bonus episodes. Creators choose the perks, such as bonus audio or video, fewer ads or early access. The feature was previewed at Spotify's Investor Day in May and is rolling out to 34 markets, including the U.S. The launch is product and business news with no security or threat content.
Technical Details
- Creators keep 90% of membership revenue and can offer multiple tiers and price points.
- Eligible shows must be hosted on Spotify for Creators or Megaphone, with at least 100 consumption hours, 100 listeners or viewers, and three published episodes.
- Memberships are purchased on the web, not through in-app purchases.
- Launch shows include "The Adam Friedland Show", "Making Sense with Sam Harris", "Shawn Ryan Show", "The Sculpt Society", "Two Hot Takes" and 12 shows from YMH Studios.
- Membership badges and welcome clips are planned for later.