New York City Council passes bill to ban surveillance pricing using personal data
On November 12, 2026, the New York City Council passed Introduction 891-A, legislation aimed at banning surveillance pricing — the practice of using personal data and algorithms to charge different prices to different consumers for the same product or service within New York City. The bill prohibits not only surveillance pricing but also the collection, sale, or sharing of personal data to facilitate this practice. It is awaiting the mayor's signature and will take effect one year after becoming law. This legislation addresses consumer concerns about opaque pricing systems that exploit detailed personal insights, including browsing history and behavioral data, raising risks of unfair pricing and privacy violations beyond mere cost differences. The bill preserves legitimate discounts such as those for loyalty programs and defined groups like veterans and seniors, setting conditions to differentiate from harmful surveillance pricing practices.
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New York City Council passes bill to ban surveillance pricing using personal data
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On November 12, 2026, the New York City Council passed Introduction 891-A, legislation aimed at banning surveillance pricing — the practice of using personal data and algorithms to charge different prices to different consumers for the same product or service within New York City. The bill prohibits not only surveillance pricing but also the collection, sale, or sharing of personal data to facilitate this practice. It is awaiting the mayor's signature and will take effect one year after becoming law. This legislation addresses consumer concerns about opaque pricing systems that exploit detailed personal insights, including browsing history and behavioral data, raising risks of unfair pricing and privacy violations beyond mere cost differences. The bill preserves legitimate discounts such as those for loyalty programs and defined groups like veterans and seniors, setting conditions to differentiate from harmful surveillance pricing practices.