Nectar launches AI agent to automate influencer discovery and outreach for brands
Nectar, an AI-driven marketing OS founded by former Meta employees, has introduced its Creator Agent to automate influencer marketing tasks including creator discovery, personalized outreach, partnership management, and campaign tracking. The AI agent analyzes over 300 million creator profiles using content and brand safety context, creates ranked partner recommendations, drafts messages that match brand voice and tone, and manages contracts and gifting. It supports Instagram and TikTok creators and integrates with AI assistants like ChatGPT and Claude through its Model Context Protocol. Nectar aims to streamline influencer marketing workflows amid growing creator advertising spending, projected to reach $44 billion in the U.S. by 2026.
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Nectar launches AI agent to automate influencer discovery and outreach for brands
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Nectar, an AI-driven marketing OS founded by former Meta employees, has introduced its Creator Agent to automate influencer marketing tasks including creator discovery, personalized outreach, partnership management, and campaign tracking. The AI agent analyzes over 300 million creator profiles using content and brand safety context, creates ranked partner recommendations, drafts messages that match brand voice and tone, and manages contracts and gifting. It supports Instagram and TikTok creators and integrates with AI assistants like ChatGPT and Claude through its Model Context Protocol. Nectar aims to streamline influencer marketing workflows amid growing creator advertising spending, projected to reach $44 billion in the U.S. by 2026.